Social Media Costs: How Much Does Social Media Cost?

Social Media Costs: How Much Does Social Media Cost?

Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, YouTube, TikTok… the list of social networks has grown considerably in recent years. Likewise, the costs you have to spend on social media. You can read in another article if you really need each channel. Today we are going to see what you need to invest in order to be correctly positioned on social networks. So hang in there and let’s go!

The good news: the channels are free

First the best news: social media is free and yet not in vain: register a fan page, insert pictures, fill in the info box and upload the first content – the channel is over.

Of course, this is nonsense. Setting up a channel alone takes time. The same goes for the graphics and the adaptation thereof. If you use multiple channels, you usually can’t avoid a social media tool. It costs money, but saves a lot of time in return.

Which brings us to the biggest cost driver of doing business on the Internet: labor.

Working time is also a cost of social media

Social media managers aren’t called that because it sounds good. It is in fact a job profile that requires coordination skills, resistance to stress, imagination and the will to continue to train – it is not for nothing that the field of “social networks is now even central to business studies. This time must simply be granted by the employer. Basta.

But how much working time does a company have to free up? The answer to this question is given by the importance of the presence on social networks.

Should it only be checked once a day to see if something happened on the fan page? In this case, a weekly working time of two hours is sufficient. Are there any campaigns that should be digitally supported? Then the weekly working time increases – but only during the campaign period. Do social media channels even get their own campaign budget? How many campaigns should there be?

If the channel is run seriously, there’s no getting around a full-time position, most of which can be reserved for campaign development and project management.

Added to this is the fact that there are now so many channels on the market that they all have to be used differently, i.e. specifically for each channel. Most of the time, having a Facebook page is no longer enough. Typically, businesses also have Instagram and another channel like Twitter, YouTube, or even TikTok. Just posting photos hasn’t gotten anyone behind the stove for a long time. Stories and videos in particular have gained prominence in recent years. This means that companies not only need creativity and graphic knowledge, but also someone who is well versed in moving images.

How much does social media cost? – External costs

External costs are also an important cost factor. Daily rates for graphic designers and programmers are now around 500 euros – much depends on what the company can do internally to reduce costs. Otherwise, the same rules apply here as in classic marketing: the better the briefing, the faster the results.

Social media costs: additional training is essential

Social media users need to educate themselves. As an organizational system, the Internet is similar to the weather. So many new things appear at the same time that it takes effort to keep up with the latest developments. Social media managers therefore need time to read and develop to a high standard.

In recent years, several social media channels have established themselves in the market. A few years ago you only had to keep an eye on Facebook, but now all other channels are growing rapidly – especially in the area of ​​motion pictures, there is something new every day.

How much does social media cost? – Paid media

Here too, many companies already have previous experience in the form of campaigns. Social ads work on the same principle. Costs are easy to control, it doesn’t take much magic to weigh the costs against the benefits. However, you also need time and manpower to put everything together.

The bad news: nothing will be sold yet

The “problem” of working time used does not exist if one can compare the use of a benefit to a simple rule of three. On average, 10 hours of work results in a consumption basket of X and a profit of Y. This means that one hour of work generates a profit of Y*0.1. The overriding question “Is it worth it?” can be answered very quickly.

But social media is much more than sales: service channel, image, notoriety, transparency, recruitment, etc. and immediately.

And here we are in the old marketing dilemma: what is marketing for? How many cars does a Mercedes TV ad sell? It is therefore important to be aware of the objectives in advance: what do you want to achieve with social media?

Social media helps out of the marketing dilemma

Social media has a direct advantage over almost every other marketing metric: if I know what my goal is, it’s always possible to build an infrastructure that provides reasonably reliable measurement data.

While the discussion of clickbots and the like will never completely die down, anything we can technically measure can be done faster, cheaper, and more seriously than through market research focus groups in the end. of an expensive seven-figure campaign.

Thinking saves

What does real-time measurability mean for marketing? Exactly: we need to think small and nimble. Sven has covered how to do this in two articles so far.

Thinking for two hours (setting goals, setting up measurement infrastructure, reporting, optimizing) saves eight hours of work (useless data, no results, wasted money).

The conclusion

Social media is seriously calculated working hours plus external costs plus ongoing training plus publicity. However, success and failure can be easily measured. To be able to measure well, you need clear objectives. This should give you a good basis for answering the question “How much does social media cost?” if you need a specific number. The days of “doing social media on the side” are definitely over.

Leave a Comment

Your email address will not be published.