The Google Dashboard in 5 steps

The Google Dashboard in 5 steps

A regular look at the most important figures is essential for business growth and the achievement of objectives. But what sounds simple in theory is usually a procedure that takes hours in practice. After all, many different channels are normally used, all of which must be taken into account. This is precisely why it is essential to set up a good system for monitoring key figures and meaningful dashboards. This not only saves you monsters of data, but also a lot of time and labor. After a little initial effort, you’ll also save a lot of money in the long run.

Tracking KPIs with the Google Dashboard in 5 Steps

The Google Data Studio is here an all-round weapon for absolute monitoring. Thanks to many different functions and connections, the processing of your data via the Data Studio can be significantly simplified and also very individually designed. In this article, I would like to introduce you to the tool in five steps and tell you some of the most important benefits of Data Studio.

1. The most important channels in one tool

The Data Studio offers you the possibility to combine different sets of data from different sources and manage them in one central dashboard. Even though the dashboard tool is a product of the Google universe, not only the various applications of the Google network can be integrated, but many other channels can also be integrated via interfaces. In addition to your Google Ads and Google Analytics account, you can also view your Facebook, LinkedIn or Instagram data in a central report.
In addition, individual data sets can also be combined with each other. This is also understood as a mix of data. Thanks to these “mixes”, cross-channel activities can be ideally combined and the consideration of individual channels expanded.

2. Data timeliness

You may be thinking, “I already have my Excel file in elaborate format, into which I import my channel export figures every month. So why should I switch to an additional tool now if it also works manually? »
The simple reason for this is the freshness of the data, which the Data Studio largely gives you. The Data Studio works with interfaces that extract data from the respective channel. Thus, it relieves you of annoying export work and keeps your data up to date at the same time. This update is of course a great advantage, especially for the evaluation of your social media channels. After all, one of your old Facebook posts could get another viral push at any time, even after months, which most likely ended up not being included in your monthly channel export.

3. Different viewing options

In Google Data Studio, you can choose from different forms of visualization. Depending on the type of visualization you prefer in your dashboard, you can choose between different charts and diagrams in the tool. Among other things, simple data views, various time axes or a large number of bar, column and pie charts are at your disposal. You can choose the type of data processing that suits you best. In addition, the Data Studio also gives you a wide range of stylistic freedom. In addition to the built-in layout templates, you can also give your dashboards an individual design, allowing you to give your reports your own corporate design. Since PDFs can also be generated from Data Studio, you can dispense with the additional preparation of presentations in Power Point or Keynote and thus save a lot of working time.

4. Add formulas and custom KPIs

As you already know, Google Data Studio extracts the required data from the interfaces or directly from the channel. Thus, the respective KPIs of the different channels are automatically transferred to your dashboard. Since it can of course happen at any time that you want to add your own key figures to your dashboard or have certain KPIs calculated differently, the Data Studio offers you the possibility to make your own calculations using formulas. A procedure that you probably already know very well from Excel. From my experience, however, I can say that Data Studio formulas are much less complicated. The Data Studio can even perform some calculations entirely on its own. For example, the cumulative or average values ​​of your added measurements can be displayed easily at the press of a button and without your own calculation.

5. Only Determine Relevant Data Using Filters

Thanks to Google Data Studio, the nested if functions you know from Excel are finally a thing of the past. The Data Studio offers you the integration of various controls and filters. Controls are high-level filters that you can embed on an entire page of your dashboard. For example, a fixed observation period can be selected using the period control, or only a specific campaign can be selected using a drop-down field. Filters can not only be applied to the entire dashboard page, but also to individual charts. This allows you to further refine your data and customize your reporting.

In addition to simple filtering, the different filters can also be combined with each other, which means that several parameters can be linked at the same time using AND or OR links.


When working with Google Data Studio, you should always keep in mind that the tool can do a lot, but not everything! Most of the numbers passed are from interfaces, which means not all the KPIs you want can be passed. But these can also be integrated indirectly into Google Data Studio and thus into your central reporting.

Questions or comments?

Got questions about Google Data Studio, dashboards, or how to work well with data? Maybe you would like to work with the tool in the future and now need a sparring partner to create your first dashboard? So don’t hesitate to send me a message or leave me your comments.

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