Creative inspiration for your Instagram profile

Creative inspiration for your Instagram profile

Instagram enables everyone to express their creativity. The app focuses on images and moving images. These can be presented in different ways. Some people follow a precise scheme that makes the posts on the Instagram profile look uniform, while others post according to their personal whim, without any further connections. The difference can be seen particularly well from the …

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5 smartphone photography tips: take better pictures with your smartphone for your social media presence

5 smartphone photography tips: take better pictures with your smartphone for your social media presence

Good pictures are very important on social media these days. Because good pictures often say more than 1000 words. Whether for Facebook or Instagram, you too can easily take great pictures with your smartphone. Read this post for 5 smartphone photography tips for better pictures. The smartphone – how it all began. About 20 years ago, IBM launched …

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Local marketing: How do I find the right channel?

Local marketing: How do I find the right channel?

Google Search Commands – How Do I Search Correctly? Learn from failure In summer 2013 we had the idea for eatclever: “The healthy delivery service for Germany”. Just as convenient as ordering pizza, but healthy – that was our claim. One of the most important questions we asked ourselves back then was: “Why hasn’t anyone done this successfully …

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With Sales Marketing for Successful Lead Generation

With Sales Marketing for Successful Lead Generation

Even though the corona pandemic has many consequences, one effect in particular is noticeable: The pandemic has been a development accelerator for the topic of digital sales marketing! What exactly do we mean by sales marketing? Marketing activities that directly support sales – i.e. contact and lead generation. Previous sales channels in B2B What’s not …

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Content marketing meets design thinking – focus on the user perspective

Content marketing meets design thinking – focus on the user perspective

Content marketing without the user or customer perspective is not successful. This is a major challenge for many companies and their marketers: no longer just talking about themselves and their products or services, but rather developing relevant content for the target group. In this article I would like to show you how to keep the …

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Facebook Global Pages – when does it make sense for businesses?

Facebook Global Pages – when does it make sense for businesses?

Your company is positioned internationally and wishes to open up to new target groups? With Global Pages, it is possible for international companies to position themselves on social media beyond national borders. A separate presence can be created for each country or group of countries. In addition, local content is well suited to better capture …

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