Advertising

Community management of advertising campaigns on social networks

Community management of advertising campaigns on social networks

Hardly any other channel can benefit from the paradigm shift caused by Web 2.0 and the development of communication associated with it as much as social media. Today’s options, from dialogue to many-to-many communication, are manifold. Businesses have the opportunity to promote customer proximity and loyalty by listening to and responding to the wishes and …

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Native Advertising – Advertise in a familiar environment

Native Advertising - Advertise in a familiar environment

The definition of native advertising is quickly explained – but the opportunities and potential of native ads only become clear on closer inspection. Upon closer examination, no one can deny that this is one of the most talked about options for ad campaigns – but everyone will have an opinion. But one by one. What …

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