Opinion

5 smartphone photography tips: take better pictures with your smartphone for your social media presence

5 smartphone photography tips: take better pictures with your smartphone for your social media presence

Good pictures are very important on social media these days. Because good pictures often say more than 1000 words. Whether for Facebook or Instagram, you too can easily take great pictures with your smartphone. Read this post for 5 smartphone photography tips for better pictures. The smartphone – how it all began. About 20 years ago, IBM launched …

5 smartphone photography tips: take better pictures with your smartphone for your social media presence Read More »

B2B Social Media – Communicate topics instead of opportunities!

B2B Social Media – Communicate topics instead of opportunities!

Over the past six months, we have been developing social media strategies for B2B companies. The sectors were very different: road construction, IT services, real estate project management, mechanical engineering. Since I speak a bit out of the box, I won’t name the companies in more detail. Of course, every business has a different starting …

B2B Social Media – Communicate topics instead of opportunities! Read More »

CRM systems: effective maintenance of customer relationships

CRM systems: effective maintenance of customer relationships

Maintaining customer relationships – an equally interesting and important topic for online marketers. The customer and his data are in the interest of every company. How is it possible to make all information about the customer and the respective projects accessible and up-to-date for everyone in the company? And why does it make sense to …

CRM systems: effective maintenance of customer relationships Read More »

Ideas for optimizing a newsletter

Ideas for optimizing a newsletter

The newsletter is one of our central channels. We constantly ask ourselves the question: what measure optimizes a newsletter. Our goal is to find out more about the recipients’ interests. We are indeed satisfied with the average opening rate of 22% to 25%. Mailchimp also attests that we are above average. However, further evaluation brought …

Ideas for optimizing a newsletter Read More »

The right KPI in digital marketing

The right KPI in digital marketing

Or: What’s all the clutter on Facebook? I recently came across a post from my esteemed colleague Sven Wiesner, who briefly but pointedly commented that it was a joke that sparked the most reach (and probably interaction) in his “Made in Hamburg” of 13,000 people. <img class=”alignnone size-medium wp-image-15028″ src=”http://www.crowdmedia.de/wp-content/uploads/Post-DJ-Frank-Sie-rufen-an-ich-leg-auf.-300×218.png” alt=”Post DJ Frank You call, …

The right KPI in digital marketing Read More »